Trade Show guide to success

Trade Show Guide to Success

With over 57 years of trade show experience on both sides of the aisle, I wanted to encapsulate my experience in hopes of helping others be successful as well. Hopefully, you can circumvent many of the challenges I have seen.

This basic guide book covers if trade shows are appropriate for you, which ones you should exhibit in and how to prepare for it. It also considers what type of booth, how to design it, and who should work it. Then it goes into how the show should be worked and then how you can maximize your investment.

Part of it is a direct critique of things that I consider are common errors by small and large exhibitors alike. This truly should be helpfully to everyone involved in trade shows. A copy to each employee involved in your trade shows may be valuable.